This course shows you the basics of setting up a Facebook account exclusively for business use and building out your page in a way that clearly identifies your brand. In this course, you’ll discover actionable and impactful ways to use this popular social network to engage with customers and attract new audiences to your products and services. You’ll learn how to develop a strategy to meet your business goals and objectives by maximizing the various Facebook features: Pages, Groups, Video, and more. You’ll also discover how to create lead-driving advertising campaigns that increase engagement and attract followers. First, find out how to get started with Facebook and create a page. Next, discover ways you can build your audience by posting interesting and meaningful content. Then, learn how to use advanced features, including events and Facebook Live. Additionally, see how to promote your business and engage with your followers by leveraging comments and managing promotions. Tracking and analytics features are also covered. Upon wrapping up this course, you’ll have the tools you need to create meaningful posts and identify winning strategies for building and maintaining a thriving community. To yield the results you want, you’ll need more than an organic ads strategy. And to be successful on Facebook, you need to supplement your efforts with a solid paid strategy. Learn how to craft a Facebook Ads strategy that will help you spend your money and time efficiently, all while growing your audience and increasing your reach.