The FAVORS Virtual Assistant Guide: How to Implement a Social Media Marketing Program Regina Y. Favors Author

SUMMARYAttached are the recommendations for the development of a virtual assistant handbook for realtors. The recommendations consist of five major sections and practical step-by-step procedures for creating a Facebook Fan Page and managing a WordPress blog. The recommendations also include information about managing an online social media marketing campaign and monetizing company websites, all tasks the Virtual Assistant would be responsible for in terms of providing back office support. The purpose of the eBook is to provide a handbook that allows real estate agents to teach and train their VAs on how to provide both general back office support and on how to initiate and manage online marketing campaigns for real estate properties.LEARNING OBJECTIVESDevelop a working knowledge of social media networking and social media marketing terminology.Review two types of marketing packets.Review types of listing presentations.Create and develop a Listing Coordination Plan.Initiate and maintain a WordPress blogging site.Initiate, conduct, and maintain an Internet marketing campaign.Manage and link online social media accounts.Generate traffic and e-Marketing reports.Develop a marketing research program by conducting web research.Manage an SEO advertising program.Review social media advertising terminology.Generate online web traffic.Create a backlink.Create an e-Marketing Campaign.Create a Facebook Fan Page.Create Google advertising accounts.Monetize websites.Develop and maintain standard real estate documents.IN THIS EBOOKI. Working KnowledgeA. Social Media Networking (SMN)1. Facebook2. Twitter3. LinkedIn4. Google PlusB. Social Media Marketing (SMM)1. Delicious2. Digg3. YouTube4. Blogs/ForumsC. Buyer/Seller Marketing Packets1. Seller’s Marketing Packet2. Buyer’s Marketing Packet3. Document PreparationD. Listing PreparationE. Listing CoordinationII. WordPress Content ManagementA. Maintaining an Existing SiteB. Initiating a WordPress Site1. Signing Up2. The Dashboarda. Settingsb. Toolsc. Usersd. Appearancee. Pagesf. PostsIII. Web Traffic and Internet MarketingA. Developing a Marketing Strategy and ImplementationB. Conducting Web ResearchC. Managing an SEO Advertising Program1. Understanding PPC2. Understanding CPC3. Creating an AdWords Campaign4. Generating Online Traffic5. Creating an e-Marketing Campaign6. Creating a Facebook Fan Page7. Creating Google Accounts8. Monetizing the Website(s)9. Analyzing and Reporting DataIV. Summary of Duties and ResponsibilitiesV. Note on Working AttitudesThank you for purchasing the book.