The New Pioneers : The Men and Women Who Are Transforming the Workplace and the Marketplace by Thomas, Jr. Petzinger

The New Pioneers introduces the entrepreneurs who are revolutionizing the way America does business – from bankers to bakers, weavers to Web designers, manufacturers to medical researchers. In dozens of entertaining case histories and personal profiles, Thomas Petzinger shows that old-fashioned corporations are losing out to innovators engaged in creating collaborative workplaces, a value-added marketplace, and an economy overflowing with opportunity. Combining compelling storytelling and incisive analysis, he illuminates how and why: – Technology is replacing economies of scale with economies of scope and locality – Today’s entrepreneurs are redefining the meaning of “niche” – Radical compensation and motivations strategies are establishing a new kind of workforce – The family firm can serve as a model for all business – The new business ethos signals a return to fundamental values