The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buy

To solidify the position of ““The New Rules of Marketing & PR”” as the top social media marketing book, a fifth edition is required. ““The New Rules of Marketing & PR ““is the pioneering guide to the future of marketing, an international bestseller with more than 350,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business. This new edition is the the most significant update to Th"“e New Rules of Marketing and PR”” yet. Updates include: New introduction 20 new examples Updated case studies New chapter on sales and services New information on Periscope, Meerkat and Snapchat. New section at the end - a preview of ““The New Rules of Sales and Service