The P.A.I.D. Equation guides you on how to start and build your brand and business. Through social media branding and selling digital products, you can scale your business to be extremely lucrative—let’s get started!Grow your business and your brand. Isis Breanna created this guide book to help small business owners acclimate to social media branding and promoting digital products and goods. Learn how to utilize an instagram following to your advantage without a business development manager. P.A.I.D stands for how to (P)personalize the experience of your audience, bring (A)awareness to your business daily, create an (I)intimate relationship with those who are ready to shop from you, and increase (D)demand for purchases!Social media and business strategies made simple. Engage with your audience using updated strategies on social media branding. Learn how to personalize intended experiences for your audience, build brand awareness daily on social media, and inspire your audience to purchase any of your digital products and courses without famous influencers. Inside, you’ll find:Marketing and social media branding guidelines to grow your businessBusiness strategies to inspire purchases of your digital products and coursesAn online business book taking digital serial entrepreneurs to the next levelIf you’re looking for social media marketing books, books for business owners and serial entrepreneurs, or if you liked Hook Point, The Nuclear Effect, or The Fearless Woman’s Guide to Starting a Business, you’ll love The P.A.I.D. Equation.