This book provides the tools to climb the last few rungs of the Social Media Marketing ladder. The corporate world is filled with professionals and executives, men and women who have worked hard for years to reach the upper levels of Social Media Marketing management. They’re intelligent, skilled, and even charismatic. But only a handful of them will ever reach the pinnacle – and as Frank Johnston shows in this book, subtle nuances make all the difference. These are small ‘knowledge flaws’ performed by one person against another (as simple as not having deep Social Media Marketing insight), which lead to negative perceptions that can hold any Social Media Marketing executive back. Using Frank Johnston’s straightforward, jargon-free advice, it’s amazingly easy behavior to change. PLUS, INCLUDED with your purchase, are real-life document resources; this kit is available for instant download, giving you the tools to navigate and deliver on any Social Media Marketing goal.