SAMPLE FROM THE BOOK:Optimizing Your Site For The Search EnginesIt all beings with a highly optimized website…Setting your website up for success all begins at home, and before you work to develop off-site marketing campaigns, you need to first focus on optimizing every square inch of your website so that you are able to generate organic traffic from the major search engines.Organic traffic is the crème de la crème of traffic, as it’s natural, targeted and organic – coming directly to your site after a user enters in relevant keyword phrases that the search engine has identified as being associated with your site.Once your website is securely positioned within the search engines, you’ll be able to generate unstoppable traffic, absolutely free – and with no further effort required.Optimizing your website is relatively simple but it does involve editing different areas of your HTML pages. To start, you need to include a title for every page of your site, each one including relevant keyword strings based on what your website is about.With Search Engine Optimization, there are two main components that work together to help you rank within the search engines, and maintain a top position. Table of ContentsGenerating Traffic To Your Website 3Optimizing Your Site For The Search Engines 5Traffic Strategy #1: Article Marketing 12Traffic Strategy #2: Press Releases 19Traffic Strategy #3: Pay Per Click Marketing 23Traffic Strategy #4: Building Backlink Campaigns 31Traffic Strategy #5: Social Marketing Campaigns 39Traffic Strategy #6: Marketing via Forums 50