Table of ContentsChapter 1 – Why Facebook? Facebook Is Viral Tapping Into The Global Market Reaching Their Target Audience Directly Finding More Information About Their Target Audience Driving Traffic To Their WebsiteChapter 2 – The Fan Page Craze Everyone Has A Fan Page! The Power Of “Like” How To Create An Irresistible Fan page What To Publish On Your Facebook Fan pageChapter 3 – Facebook Advertising How To Setup Facebook Ads Target Your Advertisement Create Facebook Compliant Ads Tracking The Progress Of Your Facebook Ad Campaign When Is The Best Time To Post Ads On Facebook? Setting the Maximum Bid CPC vs. CPM: Which is Better?Chapter 4 – Go Further With Facebook Connect Add The “Like” Button To Your Site Ensure That The “Like” Button Also Enables Comments Higher CTR For “Like” Button With Photos Put The “Like” Button At The Right Location Adding Activity Feed To Your Site Allowing Members To Log In To Your Site With FacebookChapter 5 – Other Facebook Marketing Strategies Create Facebook Groups Hosting Facebook Events Facebook Marketplace Facebook Apps Facebook Contest Conclusion