If you are looking for practical, easy to implement measures to enhance your site’s performance and improve speed and page load times, yet are still unsure where to start or how to develop your strategy, this book on Web Performance Optimization is the answer. Focusing on practical areas including page speed optimization, compression, minification, localization, SEO, and image optimization, this comprehensive book has several tips and examples that will walk you through the process of understanding web performance requirements for your site and formulating an implementation process to meet those standards. Improving your website performance starts from the very first day you launch it. And since your business marketing and operation plans might constantly expand and evolve, committing to better user experience and search engine optimization requires consistency and a systematic approach. True optimization has to be regarded as a daily duty that involves monitoring changes in rates, rebranding, and redefining the site regularly. With the help of this book, you will understand essential web performance principles that will enable you to write clean code from scratch and optimize existing code with performance in mind. By mastering simple steps of website optimization, you can expect to put your product on the map and enable heavier and more organic traffic in less time. A particular area of focus for this book is technical optimization. This book will guide you through standard modules and methods that you may implement to raise off-page efficiency, such as learning how to monitor sitemap errors, console errors, keep your code and URL clean, and ensure good search engine crawlability. In order to serve your target audience with materials they would like, you need to understand who your viewers are—this book helps you unravel just that by discussing analytics tools at length. Whether you are a new developer or an experienced webmaster, you will find reliable and insightful information to develop your web performance skills and knowledge. In short, this book can definitely make web testing and optimization easy for you. It will serve as a valuable companion for anyone looking to get into the world of Web Performance Optimization. What You Will Learn How to optimize your site for better performance How to write clean code from scratch and optimize existing code for performance How to increase search traffic and improve speed and page load times How to properly optimize images How to ensure server-side optimization is done correctly, even if you are not a server admin Who Is This Book For Web developers and webmasters responsible for managing and improving site performance; server admins; and others seeking to enhance web performance. About the Author Sufyan bin Uzayr is a writer, coder, and entrepreneur with more than a decade of experience in the industry. He has authored several books in the past, pertaining to a diverse range of topics, ranging from History to Computers/IT. Sufyan is the Director of Parakozm, a multinational IT company specializing in EdTech solutions. He also runs Zeba Academy, an online learning and teaching vertical with a focus on STEM fields. Sufyan specializes in a wide variety of technologies, such as JavaScript, Dart, WordPress, Drupal, Linux, and Python. He holds multiple degrees, including ones in Management, IT, Literature, and Political Science. Sufyan is a digital nomad, dividing his time between four countries. He has lived and taught in universities and educational institutions around the globe. Sufyan takes a keen interest in technology, politics, literature, history, and sports, and in his spare time, he enjoys teaching coding and English to young students. Learn more at sufyanism.com