Here are some paragraph from this book,Web video is any video that is played on the internet. These videos can be placed on a website to enhance the site with more content, to show off home videos to friends and family easily and to promote a business. Whatever the reason for the videos, the internet has made it possible to show them off to people who are far away.The term web video covers any video that is on the internet. Most businesses use web videos to train new employees, broadcast a commercial, demonstrate how a product works or even just to speak directly to their viewers about their product or service. With more and more businesses utilizing the use of web videos, this is now the way to go for internet marketing. Since the internet is seen by millions and millions of people around the world, you literally can increase your exposure by placing a video on the internet. These web videos can range from simple and informative to dramatic. It is usually a personal choice as to how extreme a web video to be. In addition, customer response will help you decide how dramatic you should go with the video. If your video does not get you the response you want, then you can easily change the video out to a new video.