What the Heck Should I be Doing on LinkedIn?

Are you a business owner or entrepreneur that has a LinkedIn account with a whole bunch of connections, but you have no idea how you should be using it for marketing and business development? You are not alone. This course was born out of countless conversations with people that have all shared a consistent theme. They usually go something like this.“Oh ya, I have a LinkedIn account. I’ve got all kinds of connections, but I don’t really do anything with it because I don’t have a clue what I should be doing.“As the largest online professional network in the world, LinkedIncan be a powerful tool. At the same time, it can also feel overwhelming. This course will guide you through how to build a solid presence on LinkedIn and actually use LinkedIn on a day-to-day to build your personal brand, nurture and grow your network, and ultimately, market your business to grow it. With loads of valuable tips, this course will show you practical ways to start leveraging the marketing and business development potential of LinkedIn today. What students are sayingI have taken a couple of other social media marketing courses and can easily say this course gave me far more specific, practical, usable information for how exactly to get the most out of LinkedIn to use it for building a business and a personal brand. The material is well-structured, thorough, clearly conveyed and easy to follow. She doesnt just tell you philosophically that you can do something, she actually shows you step-by-step how to do it. I highly recommend this course to anyone using LinkedIn because I learned a lot. I suspect even if you have been using LinkedIn for a while, with this course you will learn about features you didnt know existed. Great introduction to LinkedIn, easy to follow with step by step instructions to create your LinkedIn profile and connect with people the right way. Instructor is very professional in presentation style, organized and a master of the subject. Very clear. Very helpful. Valuable course.