Your own book… has a unique and special ability to create attention and trust with other people, that you can turn into almost anything else you want… like, leadership, sales, media, word of mouth, authority, branding, influence, marketing, fans, followers, etc. When people hit their limits, the result includes:Lack of Influence, fans, followersIneffective advertising or marketingProblem generating enough leadsLack of trust and credibilityFeeling not so special anymoreAnd, writing your own book helps in:Increasing influence, fans, and followersAttracting the right people to your business, profession or teamGenerating genuine leads and clientsBuilding rock-solid trust & credibilityMaking YOU super-special once again!One of the best tools that the world’s most successful business owners, entrepreneurs, professionals, thought-leaders, and experts have used to build trust, authority, respect, reputation, and credibility along with staking their claim as the leading expert in their industry or niche is actually writing a best-selling book, which also doubles up as a great personal branding strategy as well as a business asset in the long run. Unlike earlier times, when only writers were able to publish books, today, anyone who has a message can publish a book. It doesn’t take years or months to write a good book. It can be done in weeks. Now, it’s YOUR turn.