This is a no fluff collection of actionable strategies that you can use to format your blog posts so they are easy to read. This isn’t about pretty pictures or charts. It’s about showing you what you can do right now to make your posts look the best they possibly can. Easier to read blog posts means your readers will stay longer, consume more of your great content, and start building trust with your site. Most of your readers aren’t really readers. They are skimmers. These formatting tips will help you create beautiful looking blog posts that are easy to skim, but also satisfy the readers that like to devour every word.There are simple things you can do as a beginner to structure your posts so they are clear, organized, helpful, and present the best answer to the question you are solving. These are not difficult or hard to implement, and you can quickly tweak a post to fit the better formatting in a few minutes. Once you get comfortable with the process, you will naturally write all of your posts with the same level of organization and structure.If you look at the best sites out these, they are doing one thing really well. They all make it very easy for their readers to find what they are looking for.That will be a recurring theme throughout the book, because in the end the best thing you can do for your blog is make it easy for your readers to consume your content. Keep that in mind as you read, and you will be well on your way to creating blog posts that your readers will love.Happy Writing.