Every day, over 4 billion videos are watched on YouTube, making it second only to Facebook for social media marketing and an essential tool for your business. Your YouTube audience spans nearly every age group, every country and every important demographic. This guide will show you how to reach them through creating a channel, promoting, getting discovered, tracking and analyzing viewers as you inspire a call to action - turning viewers into customers and then repeat customers. 6-page laminated guide includes:Why Use YouTube for Marketing?YouTube Terms & DefinitionsSetting Up Your YouTube ChannelBecoming a YouTube PartnerCreating Compelling VideosTypes of VideosUploading Your VideoCreating a PlaylistHow to Make Your Video FindablePromoting Your VideoCreating Calls to ActionUnderstanding YouTube AnalyticsCreative Uses of YouTube Videos