Why Did Facebook Buy Oculus Rift?

Facebook & Oculus Rift

In March 2014, Facebook shocked the world when it announced it was paying $2 billion for Oculus Rift [1]. Oculus makes a virtual-reality headset that delivers a mind-blowing experience to its users.

Oculus Rift

Oculus Rift [2] is a California-based company established by Palmer Luckey who designed its main product-the Oculus Rift headset-as a 20-year old engineer at the University of Southern California.

Hoping to raise $250,000 to make several headsets for gaming enthusiasts, Luckey started a Kick starter project in 2012.He hit the target in 4 hours and went on to raise about $2.5 million in a month.

Soon, the VR headsets started to draw attention at tech conferences with gaming legends such as John Carmack coming aboard as the company chief technology officer. In 2013, Time and CNN honored the headset as one of the best inventions of the year.

How does the VR work?

The headset resembles a scuba diver or skier’s mask. It fits comfortably over the wearer’s face and has a pair of headphones. A 3-D display ushers you into an interactive world. This can be anything including a tropical jungle, a medieval village or a jet’s cockpit. To navigate around the virtual world, you use a game controller.

So, why did Facebook acquire Oculus Rift? The reality-gaming company is not a threat to Facebook in the near term or long term. And it is definitely not a social platform. Compared to previous acquisitions in technology, this one did not make sense.

When Facebook acquired Instagram for $1 billion, everybody understood why. Instagram was encroaching into Facebook’s photo sharing niche. The world understood when Facebook bought Whatsapp for $19 billion. Whatsapp was an independent social network which was enrolling millions of users. It posed a threat to Facebook, so Mark Zuckerberg acquired it.

Virtual reality: The next big thing

One of the most straightforward explanations was given by Facebook’s CEO, Mark Zuckerberg. Zuckerberg believes that virtual reality is the next major computing platform. According to him, first there was desktop computer, then came the mobile, virtual reality is going to be the next big thing.

Zuckerberg says that soon it may be possible to take a seat at your favorite game, study in a virtual classroom full of students and teachers as well as consult with doctors. All this will be possible by donning goggles at the comfort of your home.

Many critics are highly skeptical of this development since people do not like wearing glasses or goggles in their homes. This explains why 3-D televisions have never become popular. Though Oculus’s VR offers a mind-blowing experience, it is also isolating. This could limit its mainstream appeal.

If Zuckerberg is wrong about VR, it is no big deal. $2 billion may sound like a lot of money but the deal terms are good for Facebook.

Zuckerberg’s toy

Some schools of thought claim that Oculus VR is Zuckerberg’s toy [3]. The logic is simple; he tried the Rift and loved it so much that he bought it. He is rich, powerful and he can, so the youthful CEO acquired it.

Zuckerberg claims that acquiring the VR is long-term investment strategy. “At this point we are in a position where we can start focusing on platforms that will come next to enable useful, personal and entertaining experiences. The Rift is highly anticipated by the gaming community and there is a lot of interest in developing this platform. We are going to assist Oculus build their product and establish partnerships to develop more games.”

Fat Sniper, a popular gamer on XBOX Live, and Senior Editor at oculusdrifter.com [5]added, “There is nothing better than Oculus Rift.  Because reality isn’t enough anymore.”


1. http://www.businessinsider.com/why-mark-zuckerberg-bought-oculus-for-2-billion-2014-3
2. http://edition.cnn.com/2014/03/26/tech/gaming-gadgets/oculus-vr-explainer/
3. https://www.theguardian.com/technology/2014/jul/22/facebook-oculus-rift-acquisition-virtual-reality
4. http://www.oculusdrifter.com/

Categories: Facebook

4 Tips on How to Hire an Atlanta Bankruptcy Lawyer

ATL Bankruptcy Attorney

In this article, “4 Tips on How to Hire an Atlanta Bankruptcy Lawyer”, we discuss four tips on how to go about retaining a bankruptcy lawyer in the metro Atlanta area, and how these attorneys go about marketing their firms on Facebook using social media.

Having and maintaining a good financial status and reputation is an imperative necessity in for individuals, businesses, and corporations. However, sometimes it is usual for circumstances to unfold to the point where your financials get a bit off the positive. If you find yourself in a situation where a debt or debts become unmanageable, filing for bankruptcy is one of the most advisable remedies. However, most people lack the knowledge about how this is done. As a matter of fact, the decision to file for bankruptcy is never an easy call to make for, most people. If you come from the area, the best and most important of considerations would be to hire an Atlanta bankruptcy lawyer.

How Can A Good Bankruptcy Lawyer Assist You?

According to findlaw.com, a bankruptcy lawyer can help you determine if bankruptcy is ideal for you or even advise you on the available debt relief options [1]. A reliable Bankruptcy attorney can help prevent your home from foreclosure, prevent creditors from harassing and excessively intimidating you, and cost effectively assist you to start afresh financially as you conveniently discharge your debts. But how can you find and hire a good bankruptcy lawyer in Atlanta? To make the process somewhat less daunting one for you, here are 4 tips on how to hire a bankruptcy lawyer in Atlanta.


1. Perform Research Online

Thanks to the reliability of the World Wide Web, you no longer have to physically go through huge piles of paper directories or visit one office to another in search of a good Bankruptcy Legal advisor. When searching online, most people think about directory sites such as AVVO [2], internet search engines, and review websites. However, do not forget to try professional and social platforms such as, blog networks, LinkedIn, and Facebook. In this age and day, they are some of the easiest places to find information about service providers and find a good one fast.

By searching on Facebook, for instance, you will not only get a bunch of good Atlanta bankruptcy lawyers, but you will also easily get their contact information, reviews and testimonials from previous clients, location maps, the services they offer, and their specializations. Some of them have profile pages with a customer contact service system, where you can directly contact them online for more information.


2. Consider Specialization

Unbeknownst to many, lawyers have different fields of specializations Bankruptcy or financial law being one of the broader subjects. When considering filing for bankruptcy, it is important to note that a criminal defense, federal, or divorce lawyer may not be the best professional to hire. Additionally, there are several USA law statutes in dealing with bankruptcy, these being the Chapter 7 Bankruptcy, Chapter 11 Bankruptcy, and Chapter 13 Bankruptcy. While some law firms in Atlanta may offer all three, others specialize with one or two of them, making it important to consider this before hiring your counselor. Chapter 7 mostly applies to individuals or partnerships wishing to shut their operations down and liquidate their businesses. Chapter 11 is mostly used by corporations whereas chapter 13 may be best for people wishing to regularize their debt payment strategies with their creditors. A good Atlanta bankruptcy attorney can help you understand these better, and recommend the best way to solve your financial crisis. You can always learn more online from resources such as Legal Consumer [3].


3. Consider Their Reputation and Track Record

A lawyer’s reputation is one crucial factor to look at before hiring them. Inquire more about them in terms of how they represent and treat their clients and look at their representation track records in terms of cases won and cases lost. Beware of crooked lawyers who have a tendency of misrepresenting their clients due to conflict of interest or malicious law practices. Going for an experienced attorney from a well-established law firm is more advisable.

4. Legal Fees Charges

According to Alllaw.com, cheaper isn’t always better. Depending on experience, qualifications, and reputational standards, different law firms will charge differently when it comes to legal fees. However, paying more doesn’t necessarily mean that you are always guaranteed of winning a case in court or getting your bankruptcy filing processed faster. When it comes to price, choose wisely, without letting your budget cloud your judgment.

According to superlawyers.com [4], a good Atlanta bankruptcy lawyer should be the one who charges you fairly, is accredited and registered with the proper associations, is experienced, reputable, professional, and most importantly, the one who you feel comfortable working with. Choose the best after comparing and contrasting several contenders based on the factors above.


[1]. https://www.avvo.com/bankruptcy-debt-lawyer/ga/atlanta.html
[2]. http://lawyers.findlaw.com/lawyer/firm/bankruptcy-law/atlanta/georgia
[3]. https://www.legalconsumer.com/bankruptcy/lawyers
[4]. http://attorneys.superlawyers.com/bankruptcy/georgia/atlanta
[5]. http://www.blgbankruptcy.com

Categories: Facebook, Legal

Marketing Tiny Homes For Rent on Facebook

Tiny Home For Rent

We have all been sucked into the awesomeness of the tiny home movement. I know that I have spent countless hours in front of the TV watching episode after episode of couples building and moving into their own tiny homes.


A Break From 4,000 Sq Ft McMansions

But what if you already have your small home and you want a break? Maybe you are tired of climbing ladders or you just need a change of scenery?  After all, there’s nothing like building little houses on wheels!

Well, for that I suggest that you rent out your home to others interested in joining the movement. A lot of people are looking to try out a tiny abode before they begin building their own tiny house. You are in the prime spot to make a little money. The first thing you need to do is get your information out there.


Renting:  Out With The New

Now, when I first began renting out my home I went to the old standards – craigslist, rent.com, etc. But what I have been doing that has been working for me in the last couple of months is marketing my tiny home on Facebook. I know – weird right?! Let me tell you though, there are so many tiny home pages and so many people looking at them and pining away to live in their own small castle. So they get to look at all of these beautiful pictures and then you come in with your ad and hit them with the one two and show that they can ACTUALLY experience tiny home living to test it out! It is a win win.

But don’t take my word for it. Try it out yourself!

Good luck and happy marketing!

Categories: Facebook, Our posts

Marketing Lace Front Wigs To Black Women With SEO


The black hair market is probably not going out of style anytime soon despite the recent boom in the amount of black women wearing their natural hair. For many women, wigs and weaves serve as a means of protective styling or just a quicker option for getting up and on the go.

What Not to Say

SEO-FOR-Small-BusinessThe point of selling weave is to give women another styling option. The best way to drive away the black hair market is by marketing them a product as if the hair they were born with is shameful and unattractive. The moment you do that is the moment you lose the market and believe me, you will never have another shot to get it right.

You really want to be mindful of the keywords you use for SEO in terms of black hair and lace front wigs. Marketing lace front wigs can potentially be a slippery slope because of the fact that so many people claim pure human hair lace front wigs when in fact they’re selling synthetic weaves with plastic caps. Use terms that are true to what you are selling.

Where to Be

1-wCbiPFG-fOoRSP7hpVUpOwMake sure that you are in multiple places at one. The key to search engine marketing is to be everywhere but to constantly provide consumers with fresh and innovative content. If you don’t know how to do that, hire a writer that does. There are a million ways to write the same thing over and over again. Doing so actually makes selling your lace front wigs and SEM for your website a breeze.


What to Sell

Make sure to sell a wide variety of lace front wigs because that what weave wearers want in the first place. We have all hear the adage, “variety is the spice of life.” This is very much the truth. The more diverse your lace front weaves are the better of a chance you have at snagging your market’s attention. Also remember that quality is always preferred over quantity.

Marketing Lace Front Wigs via SEOTransparency

Always be honest and clear about what you are selling. The last thing you want to do is make a bad impression on people and end up racking up on a bunch of bad reviews.

Categories: Our posts, SEO

Facebook Ads Guide Review

Facebook ads

Do you want to know what the Facebook Ads Guide is all about and whether it can really work? The owner of this guide is a professional marketer who has only recently discovered that he could get much more traffic and better results from the traffic from Facebook compared to the other traffic sources that he has been using before. It utilizes the concept of affiliate marketing, which is not something new in the industry, to combine it with the latest and most popular social networking website Facebook.

If you’ve used Facebook before then you are probably familiar with Facebook ads and how they work. Even if you haven’t placed your own advertisements via this method, you’ve probably seen them on the sides of pages you visit as you browse photo albums and check the status updates of some of your many friends on the site. Many times you may notice that these are targeted advertisements that may seem personalized to your interests. This is because of smart technology that guides them, ensuring that there’s a good chance you may in fact be interested in what they have to say. Do you ever wonder if they are as effective as compared to Google AdWords? Perhaps not.


Prior to this, there are many other popular methods such as blogging and pay per click, but these methods have become more and more competitive in recent months. With Facebook, I have found that I can easily get as much traffic as I could get from Google without having to deal with the negative attitude that their representatives typically show to marketers.

The reason is, when people are looking for something to purchase online they are most likely to Google it. Not many people go to Facebook automatically and search for products. Hence, the reason Facebook ads are less catchy to the market.

So if Facebook ads are not as effective as Google AdWords, does this mean they are not effective at all? The fact is – of course not! It just means that the ad has to be exposed to more people to gain more clicks. Besides, it is through profits from purchases that we know if an ad is effective or not – not through its click rate.


If your advertising costs are a lot lesser than your profit, then you could say that your advertisement was effective. Still, it’s not enough that you made profit. Check whether the amount of profit is acceptable versus the cost and effort put into advertising.



Categories: Facebook Tags: Tags:

Facebook Marketing Strategies and Techniques


Facebook is about to embark on being the number one website in the world which means there’s a lot of opportunity for business owners and marketers around the world. If you plan on marketing on Facebook, then it’s important to learn the right Facebook marketing strategies if you want to have success.


Before you start marketing on Facebook, it’s important to remember to have fun, be personable, and just be yourself. If you’re going to sell your business, then make sure that you don’t spam your opportunity to everyone all of the time. It’s important to balance your personal and trade posts.

People want to know who you are first before they join any business you’re involved with. Be honest with who you are in your profile. Tell people your likes, interests, and hobbies.

If you want to have success marketing on Facebook, then there are the Facebook marketing strategies that you need to follow.

More people spend time on Facebook than on any other website in the world.

The only site that gets more traffic than Facebook is Google.

If you’re going to market a business on Facebook, then it’s a good idea to set up a business account that’s separate from your personal account.

If you want to become a leader in your market niche, then it’s crucial to set up a fan page. Fan pages are a great way to market your business.


Fan pages also rank very well in the search engines, so if your page is very popular, then there’s a good chance that your fan page could show up on the first page of Google.

Some of the different ways that you can promote your page are on your blog, Hub pages, Squidoo lenses, and social networking sites.

Did you know that you could link your Twitter account to your Facebook profile? It’s a great way for your Facebook friends to get your status updates from Twitter and keep them engaged with you.

Once people know who you are first, they’ll be more open to hearing about your business opportunity.

With the Internet being so impersonal and automated, people are very skeptical about who they do business with. Remember, there are millions of people promoting businesses online today.

Since there’s no one that’s like you in the world, you have the chance to be different and become the leader that you desire to be.

Make sure you choose a good photo as your profile picture. Pick a picture that’s clear and shows you smiling. You can also add multiple photos to your photo albums. Add photos with family, on vacation, candid shots, and anything that will show people who you are as a person.

It’s always nice to send a sweet note to someone before you request them as a friend. It’s good etiquette.

If you follow the Facebook marketing strategies in this article (or abide by organic & natural marketing strategies), then you could have a lot of success marketing on Facebook. There’s a tremendous amount of opportunity to create endless leads and prospects for your business if you follow the proper marketing techniques.



Categories: Facebook Tags: Tags:

What Could You Expect From Florida SEO?

SEO company

Undeniably, search engine optimization is the best technique to enhance the visibility of your website and makes your products and services popular among a large number of buyers. It in fact lets you convert your target customers into potential buyers, such as those buying wigs for black women, and makes your business highly prosper. So, if you are actually keen to enhance popularity of your brand, you are certainly suggested to hire a company offering fully dedicated SEO services to cater to the needs of many entrepreneurs who are looking for the best way to improve the popularity of their sites.

The main aim of any SEO agency is to enhance visibility of your brand in search engine pages and attracts a large number of visitors to access your website. They indeed take several major steps to achieve their main goals and finally become successful in catering to various needs of their clients. You may certainly be quite anxious to get your site ranked higher in any search engines by incorporating the most appropriate keywords.


Your main purpose of hiring Florida SEO is to improve ranking of your website in some leading search engines such as Bing, Google and Yahoo. Meanwhile, you can’t expect fast results so you need to have a lot of patience. Moreover, if any agency is claiming for quick results then they are only making efforts to trap you. So, you are advised to avoid such company, as they will definitely not meet your needs and expectations. Therefore, you will end up spending both time and money.

A reputed SEO agency is concerned about observing your business, researching keywords, getting details about competitors and then makes the right decision based on these things. This is mainly due to there are actually many factors that play a major role in improving ranking of any site so you need to also think about the same. Before choosing a SEO company located in Florida, performing research work is quite essential and you are advised to do the same without any complexity. This helps you in getting details about the company in terms of its reputation, past record and experience.


A reputed and good agency is expected to be aware of various important tools that are certainly necessary for doing the task of an extensive research of various keywords and use them quite effectively mainly to arrive at the most useful keywords that could definitely be helpful in enhancing traffic to your website.




Categories: SEO Tags: Tags: ,

Why Every Small Business Should Use SEO Services in West Palm Beach, FL

Palm Beach Search Marketing

One of the main reasons why small business start ups fail is their failure to establish a business designed to be successful. Search engine optimization is the baseline for a small business looking to win in the long run. Search engine optimization services in West Palm Beach FL assist you in adopting the right marketing strategy to keep your business going and growing for years.

It is a tried and tested strategy that will serve your web business immensely when it comes to gaining new clients. However, you cannot make the most of internet marketing if you do know understand it fully. To get the most from search engine optimization you will need to hire an SEO expert.

Why hire an SEO expert

Hiring an internet marketing specialist will give your business better rankings allowing you to reach your target market much faster. They will answer all your questions regarding search engine optimization. This will put your mind at ease when it comes to attracting the traffic your business needs.

SEO expert

Increased online traffic translates to increased sales. This then means growth for your business. Search engine optimization professionals are also certified and with their experience, they will deliver quality services.

Internet marketing will only boost your website traffic if it is used properly and effectively. If not, it might end up being expensive producing minimal results. This can be avoided by simply hiring a professional.

Long term benefits of West Palm Beach SEO services

Using SEO marketing requires a good strategy. It is possible to do it yourself but you might end up having spams rather than ranks. West Palm Beach SEO services on the other hand will carry out projects in a timely and exhaustive fashion. They take time to comprehend your business’s intentions and match them with the location of target market. They then help you align your content with what the client needs in order to market them effectively. It is money well spent as the results are not just immediate but visible even in the long term.

Build your business reputation and get more people to stay on your website with the right site maintenance and online marketing strategies. SEO experts increase your visibility online and give you a strong brand name which is very important for a small business.


Only a professional can make it visible enough to help it grow. Compared to an in house SEO marketer, hiring someone will provide services from the perspective of the customers. Training your employees will also be avoided thus saving you on resources. It might also be costly in the short run but very cheap in the long run.





Categories: SEO
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