15 Questions About Social Media Massimo Moruzzi Author

#NOT a real book (Just a screed) Does all the hype surrounding social media make sense? Isn’t it time that somebody tried to deconstruct all this bullshit? What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media? What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter and Facebook? Do people really want to engage with brands? Do companies really want to have conversations with their customers? What is the value of a Facebook like? What is organic reach? What happens now that the free lunch is over?