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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchersThe Five Core Pillars of Social Media Marketing1. Strategy2. Planning and Publishing3. Listening and Engagement4. Analytics and Reporting5. AdvertisingLet’s Learn- Facebook Marketing (Groups / Pages / Paid Promo)- Google My Business- Instagram Marketing
