Advertising, Branding & Marketing 101 Dixie Maria Carlton Author

A quick and easy guide to achieving great marketing outcomes in a small business Whsen it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising, marketing and branding. This book covers the basics of each of the key areas of marketing and branding, including:Identifying Target MarketsMarketing and Brand PlanningMedia and PromotionsWebsites and Social MediaCustomer Service EssentialsGaining Repeat and New BusinessBuilding Your Reputation Through Public RelationsThis book will help you to understand the basics of business and marketing plans, branding, image, customer service and public relations so that you can grow your business through simple and smart marketing practices. Getting the basics right can make such a difference to the outcomes. Measuring the results of your advertising can lead to effective decision making about what to spend and where to invest your marketing budget.When you understand ‘how it works’ you get a lot more punch out of your advertising and marketing campaigns. Bonus tools and templates included.If you are in business for the first time, or the 100th time, getting your marketing right and understanding the basics is going to save you a lot of money in experimenting, time wasted in taking pot shots at advertising, and frustration when you find out how much easier it could have been to get it right the first time.Dixie Maria Carlton has helped dozens of businesses, entrepreneurs, and managers to sort out their marketing plans, get them free and low cost publicity, and to rise to the very top of their industries by using their resources, reputation, and brand differences to stand out from the crowd. This includes helping them several clients to become national and international award winning specialists in their industries. Contents:1 - Marketing Basics2 - Understanding Who You Are and Who Your Customers Are3 - Positioning Your Business4 - The Importance of Having a Great Customer Service Plan5 - Gaining Market Share, Increasing Business Turnover and Maximizing Profitability6 - Networking7 - Branding = Projecting an Image8 - Promotions9 - Media Options Print, Electronic, Online, Social 10 - Building a Strong Reputation11 - Websites and Social Media Marketing Tools12 - Planning is the Key to your Marketing SuccessSummaryTEMPLATES AND FORMS/Bonus Content