The smart way you dress, the polished look of the cars in the showroom, the way your dealership looks - all inspire trust and confidence. However, potential customers will only see this if they walk in the door! Today, people go online first when they start looking for a new car. After that - who do they get in touch with? It’s got to be you! Stay top of mind with your prospects using personal branding and social media. Build trust after defining your personal brand to position yourself as an expert and a trustworthy person so that people will turn to you before they purchase a car. Learn the do’s and don’t’s about automotive social media marketing that are hard to find in one, easy-to-read guide. Your frequently asked questions about online personal branding and social media are answered - with specific examples so you know exactly what steps to take. This scannable, and practical guide is for car dealers and their sales representatives to help them generate more leads and referrals. Get tips directly from HeadStart Social - a results-oriented digital agency in the automotive industry.