Catching Up to the Internet: A Nontechnical Guide for Small Business Owners Getting Started Online Anne Dorko Author

Most people fail when they first try to put their small business online. This doesn’t have to be you. There are a lot of How To guides about the technical skills it takes to create a website. The problem is that no one has taken the time to explain how or why a website is going to work for you. Even when you do it right, it’s easy to lose sight of the real goal: improving your business and sales. And if that wasn’t enough - the internet is full of scams, schemes, and traps that make it hard to determine what’s real and what’s not. Between the platforms, networks, trends, and spam… you’re lost trying to put everything together.Catching Up to the Internet is your roadmap. Whether or not you’ve already started the process of building a website for your small business, this book is going to help you understand how to do so effectively. A website should build your brand, develop relationships with your customers, and attract more traffic to your business. This book will help you achieve that. If you’ve felt lost in the fray, or confused about how the internet works, here’s your answer.This book will cover: ? The value websites can offer to small businesses. ? How to create a plan for your own small business website. ? What to expect from your estimated budget. ? The roles a web designer or developer can play for your website. ? How to create a successful plan for your website. ? What Search Engine Optimization (SEO) is, and why it’s important for your small business. ? How to write content that people will pay attention to. ? An introduction to using content for marketing - by running a blog. ? How social media can be useful for your small business. ? What to consider before jumping into paid online advertising.What people are saying so far:Building your first website can be a daunting prospect. There’s reams of competing advice, products, and jargon to sift through before you even make a start. This book provides a clear, straightforward framework that will get you up and running quickly, while helping you avoid the common mistakes that many first time website builders make. Shaun Daws of Sydney, AustraliaAuthor of BeginningBarefoot.comThere are many people who wonder whether or not they should have a website for their business. This little book could be very helpful in deciding the answer to that question. Anne has written a very concise and even entertaining set of guidelines… giving the reading all the ‘ins-and-outs’ of setting up a website for the beginner. She keeps it simple but doesn’t miss a point.Barbara Gatch of Anaheim, California Assists the elderly with technology