In this book, I’ll show you the basics of how to use Facebook to your advantage. The book is aimed at the beginner who wants an introduction to marketing their business on the world’s largest social network. After reading through this book, you will have a thorough understanding of the platform and how Facebook marketing may work for your online store. From there, your mission is to create a strategy of your very own. But let’s not get ahead of ourselves. We have a lot to cover.