Jab, Jab, Jab, Right Hook : How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

When managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that’s going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works.