Outsmart Your Competition With SEO Dawn Publishing Editor

Have you ever wondered how some webmasters manage to “own” the search engineslistings in their respective niche while others fail to get ranked anywhere on Google? I bet youhave. As a matter of fact, most business owners with a website (and many without) wonderwhat all the fuss is about SEO.What is this modern phenomena, and how does it influence how we do business online?SEO, also known as Search Engine Optimization, SEM and Search Marketing incorporatesthe art of getting top search engine listings on the world’s biggest portals such as Google,MSN and Yahoo.It is truly an art that is only understood by very few people. Contrary to popular belief youcan’t trust your search marketing campaign into the hands of the first contractor who happensto knock on your door. Before you do that you are advised to read this report first and thencheck the background of said professional to make sure you’re dealing with a reputableprovider who can back-up his claims.Table of ContentsUnderstanding SEO……………………………………………………………………………….4Google and Your Search Listings ……………………………………………………………6The SEO Fundamentals………………………………………………………………………………………..6What is ON-Page SEO?………………………………………………………………………………………..7Adwords Campaigns Are Costly for the Uninitiated……………………………………………………7SEO Does It Best…………………………………………………………………………………………………8The 4 Components of Kick-Ass SEO……………………………………………………….91. Proper Keyword Research……………………………………………………………………………….102. Outwit Your Competition with On-Page SEO ………………………………………………………113. Link Building/Backlinks…………………………………………………………………………………….14Tracking and Testing…………………………………………………………………………………………..14Don’t Forget Humans While Feeding the Search Engines ………………………………………..15Sneaky Tip to Get Indented Listings……………………………………………………….16The Sneaky Search Key to Determine Possible Listings…………………………………………..17How to Overcome Your Fear Factor – DIY ……………………………………………..19Potential Show Stoppers……………………………………………………………………………………..20Avoiding SEO Sharks…………………………………………………………………………..21A Note on Social Media Marketing…………………………………………………………23Social Media Success Stories………………………………………………………………………………24It’s A Matter Of Attitude and Skill! ………………………………………………………….25