PERSUASION AND SELLING FOR SOCIAL MASSAGING APPS Khokan Patra Author

Internet marketing has done a LOT of great things for businesses. This is especially true for individual entrepreneurs and marketers. People who once wouldn’t have stood a chance of going head-to-head with big businesses now finally have the same means for reaching gigantic audiences and tracking metrics. This has levelled the playing field and essentially enabled thousands of happy marketers to retire early to their own private islands (well, maybe a few). Either way though, tools like email marketing, Facebook ads, Google ads, SEO, content marketing and more are a godsend for the small business. The only problem? These tools in some way make things a little bit too easy. That’s especially true when you think of those ready-made business-in-a-box type offers. You know the ones: the ones where you buy a digital product to sell, along with your email sequence, your sales page, and more. The issue with this is that while those systems might work well, the buyer doesn’t really understand how to use them. And as such, they don’t get the full benefit. What’s worse, is that because we’re so reliant on all these “easy wins,” many of us have lost some of the most fundamental and powerful business skills. In particular?