Search Engine Optimization for Dummies by Peter Kent

“Search Engine Optimization For Dummies, " 5th Edition shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of “how do I get people to visit my site?“Includes information on search engine basics (what are they, which ones are important, how to get started), how to build search engine friendly sites, register your site with directories and indexes, use analysis tools to track results, use link popularity to boost rankings, and advertise your site by using pay-per-click options.New coverage includes content marketing and reuse, new tracking tools, platform management, and reputation management.