Social Media Marketing in Agri-Foods: Endless Profit and Painless Gain Bruce MacDonald Author

Social Media Marketing identifies the key issues, marketing trends and opportunities that constitute a successful social media campaign. It is designed so that all chapters can be read as stand-alone modules or as a start-to-finish guide incorporating the latest concepts and trends. Want to know more about current trends like crowd sourcing, media selection and Quick Response (QR) codes? This book demystifies many of the latest trends using global examples from well-known companies. The positive impacts and the pitfalls of adopting a social media platform are deliberated as he analyzes product launches, return on investment (ROI), food safety, market demographics and management buy-in. The helpful tools and topics he presents are designed to increase customer awareness and attract brand recognition! Your company, your colleagues and most importantly your customer stand to gain as you learn more about the benefits of adopting a social media platform. Your path to a winning social media strategy starts here!